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Fashion up to size 50



For 70 years, we have been delighting our customers with fashion that makes her feel confident and look beautiful. At Miladys, we understand what women want from fashion: feminine, versatile pieces that fit and flatter her shape. But, it’s our combination of great style, comfort and quality, partnered with personal service that has captured the hearts of women nationwide and has kept them coming back.

Miladys was founded in 1947 when two friends, Mrs Bailey and Mrs Elison, opened a dress shop in Pinetown, Kwa-Zulu Natal. And so a brand of women, designing fashion for women, was born.

Today, our team is made up of 1 300 women of all shapes, ages and backgrounds who live and breathe our values in everything they do. We are dedicated to making women of all shapes and sizes feel their best. Every time we plan a new range we think about you – where you are going, what you are doing, what will flatter your body and make you feel fabulous, just as we have done for the last 70 years.

As Miladys has grown to over 200 stores, our values have stayed the same. We put style, comfort, versatility and personalised service at the heart of everything we do.


Thank you so much for being on this journey with us, we can’t wait to show you what the next 70 years at Miladys will look like.

Happy birthday Miladys!